UTM Link Generator
Generate UTM links
Quick Presets
Where the traffic comes from
Type of marketing medium
Campaign name or identifier
Keywords for paid search
Specific link or content
UTM Parameters Guide
Source
utm_sourceIdentifies which site sent the traffic
Examples: google, facebook, newsletter, twitter
Medium
utm_mediumIdentifies what type of link was used
Examples: cpc, banner, email, social
Campaign
utm_campaignIdentifies a specific product promotion or strategic campaign
Examples: spring_sale, product_launch, back_to_school
Term
utm_termIdentifies search terms (mainly for paid search)
Examples: running+shoes, blue+widget, discount+code
Content
utm_contentIdentifies what specifically was clicked to bring the user
Examples: logolink, textlink, banner_ad, button
Best Practices
Use consistent naming: Stick to a naming convention across all campaigns
Avoid spaces: Use underscores or plus signs instead of spaces
Be descriptive: Use clear, meaningful names that you'll understand later
Keep it short: Long URLs can be truncated in some platforms
Use lowercase: Maintain consistency with lowercase parameters
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